ADVAN red is a religion in the JDM world. Yokohama’s motorsport sub-brand has decades of touring-car and Super GT history behind it, and the red ADVAN wordmark is one of the most recognizable sidewall marks on earth. This kit recreates the bold JDM-motorsport look in permanent raised rubber, in standard Yokohama and ADVAN styles.
The red accent that defines it
What sets ADVAN lettering apart is the signature red — where most sidewall lettering is white-on-black, the ADVAN red wordmark instantly reads “motorsport” to anyone who knows the scene. It’s the definitive look for GT-Rs, Supras, S2000s and time-attack builds, especially paired with ADVAN’s own wheels like the GT or RG-D. Run the standard Yokohama wordmark in white for a subtler take.
ADVAN-shod cars typically run 18“–19“ wheels at 35–45 profiles — a tight band that suits a 1“–1.1“ letter. On a proper track build with wider rubber you have slightly more room. Keep tracking even and the red wordmark centered for the authentic look; proportions are in the Yokohama ADVAN sidewall style guide.
Race-bred durability
Heat cycling from track use is the toughest test for a sidewall, and vulcanized raised rubber takes it in stride. Thorough prep is the key — follow the installation guide for degreasing, gluing and cure time, and wipe the letters down after track days to keep the red vivid.
